LOCAL VARIETIES versus IMPROVED VARIETIES
By Elia M. Ku Pech
A daily activity is going shopping at the supermarket. Let’s talk about the fruit and vegetable section of the super market. Usually the vegetables, fruits and spices that we see in this section are large and fresh, in quotation marks. But are they really of the best quality?
I want to explain what I mean by quality. For me a quality vegetable is one that, during its growth, was not applied with pesticides. While it may not have a long shelf life nor be of a prominent size, it offers other advantages such as taste and smell that are more penetrating and enjoyable. In particular, I find these characteristics in local varieties.
But, what is a local variety? It is one that is generated in the region and does not come from outside (other states or countries) so it does not contribute – or contributes very little – to the burning of fossil fuels for transportation.
Otherwise the improved varieties, which are larger, do not have a characteristic smell or taste, in my particular opinion. A clear example is seen in coriander, a plant that is used as a spice to flavor certain foods. The smell in the coriander is one of the virtues by which it is chosen, that smell so characteristic that it is not found in another plant. In the supermarket, we find coriander of very large leaves and vigorous stems; that type of coriander is of an improved variety. Have you noticed the smell of this coriander? The smell is minimal. However, the local coriander has an odor that does not go unnoticed and therefore gives a better flavor to meals.
The previous example of coriander is just a small one. We can find numerous other cases such as with squash, corn, watermelon, lettuce, jicama, and epazote, among other fruits, vegetables and spices that exist in the supermarket.
But what makes us choose an improved variety before a local one? The answer is easy: most fruits, vegetables, and spices offered in the supermarket are improved varieties and only in exceptional cases are they local varieties and usually in very low quantity. It is expected that buyers choose the abundant and not the scarce and what is abundant is the improved products.
But that situation describes supermarkets. What is seen in the traditional markets of the region where one lives? We can find more local varieties in the markets and these varieties are usually offered at a cheaper price because they were not brought from other states. Also, another reason why the price is low is because there is no one involved in the marketing between the producer and the final consumer. The performance of the intermediary makes the products more expensive. In supermarkets, there is usually always one or several intermediaries.
Now, what does the consumer prefer? A product that will last you longer in the refrigerator but at the expense of taste, smell and good price? Or a local variety that provides all of the above and more?